Abstract
As a countermeasure to the large shopping mall, regional shopping street might introduce a regional currency. However, without a support of a government, the effect is likely to disappear. Therefore, in order to measure the effect of local currency, we develop a simulation model in regional shopping street and a large shopping mall. As a result, we find incidentally buying and an initial point are effective measures to induce customers to local shopping street. we have proposed four measures. first is setting an initial grant points , second is setting a limit point to use, third is causing incidentally buying, and fourth is an improvement in convenience of the parking lot.
