Vietnamese and Japanese Consumer Priorities in Online Shopping

Abstract

Vietnam economy has been developing in recent years. With the increase of the number of Internet users, many Vietnamese people are using online shopping. Many Japanese companies are interested in Vietnamese online shopping market. The differences of Vietnamese and Japanese consumer behavior for online shopping are not clear. This study examines consumer behavior and priorities in online shopping through the distribution of a questionnaire to Vietnamese and Japanese Internet users. It finds the differences and similarities between the two countries.