Abstract
The importance of corporate social responsibility (CSR) activities has increased. In addition, existing studies suggested that CSR activities may increase the corporate value and corporate financial performance. However, although many companies conduct a variety of CSR activities, it is unclear what the impact of the difference of contents and levels of CSR activities on the corporate financial performance.
Therefore, this study clarifies the relationship between CSR activities and corporate financial performance quantitatively, focusing on the contents and levels of CSR activities of companies. Our findings provide new suggestions for CSR strategy.