Estimation method for moving location in store using BLE beacon

Abstract

To clarify consumer behavior in more detail, it is important to grasp customer interests in purchasing. To do so, it is useful to analyze both ID-POS data and the data of customer's moving log in store simultaneously, and it is needed that the log data is collected easily and precisely. In this paper, we propose an estimation method utilizing time series data of received signal strength indicator between BLE beacon and smart device. It can be thought that such the data is similar to the customer's moving log data. From our experiments, we collect several log data and estimate moving location from the data.