The influence of organizational pride on organizational performance

-Empirical research on corporate social responsibility with SEM analysis-

Abstract

Attention to corporate social responsibility (CSR) has increased recently. Through empirical analysis, this study demonstrates that organizational pride influences organizational performance. Organizational pride is an emotion that is cognized high social honor. This research analyzed published data about CSR. The result shows that organizational pride positively influences organizational performance by Structural Equation Modeling (SEM) analysis using CSR-related factors specified by exploratory factor analysis. This demonstrates the importance of fostering organizational pride using CSR through corporate strategy. Furthermore, this study presents an index of organizational pride that uses objective macro data rather than subjective questionnaire data.