Product Management fot Creating Differentiation with Value-in-Use Concept

Abstract

In recent years, value-in-use is focused as emerging competitive factor. Traditional manufacturing business model considers to produce products as value. Value-in-use considers to create value, for when customer use the products. Some differentiations of value-in-use increases opportunities of encounter with company and customer. Therefore, value-in-use is expected to develop customer loyalty. However, the researches of value-in-use are small in number, so far. And, the differentiations concept and method of value-in-use is not clearly defined. This research considers creating the differentiations of value-in-use. The concept types of value-in-use and the methods of differentiation of value-in-use are defined.