Factors Promoting and Inhibiting Diffusion of Services in the Platform Business

Abstract

The platform business has attracted a substantial amount of attention. Platform providers earn a profit by offering the platform infrastructures and rules for different user group's exchanges. Because the network effects work in this kind of services, the first firm that establishes a large customer base has a decided advantage. Thus, it is important for platform providers to diffuse their services rapidly. By using text mining, this study clarifies the factors promoting or inhibiting diffusion of the services provided by platform providers. We provide new suggestions for platform providers to diffuse their services.