Strategy of marketing using food platform

Abstract

Marketing activities through the platform are important for innovation in new product development and product innovation. Can businesses bring sustainability to products by marketing activities, and can they lead products on a continuous basis?
In this research, we analyze the marketing model utilizing platform based on information communication technology. The purpose of this research is to examine how information deterioration, regression, regeneration and sustainability can continue to effectively report on the marketing strategy of food related products.
In this method, a questionnaire survey was conducted, and it was conducted to 500 men and women in their twenties.
This result encourages food-related companies to utilize the platform and can provide rich information provision to consumers and continuation and excavation of services.