Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2018 Spring
Session ID : 2A-2-1
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Abstract
A Survey of Coffee Drinks in Japanese youth
A recognation map with multi-dimensional scaling
*Kaho SugiyamaKeisuke OgasawaraSanetake Nagayoshi
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Abstract
We have consumed more coffee year by year.According to All Japan Coffee Association(2017), young people in Japan in the age from 18 to 25 are not assumed so familiar with coffee, and we create a recognition map of 20 non-alcohol drinks on young people with multi-dimensional scaling.
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© 2018 by Japan Society for Management Information
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