On Real-time Measurement of Consumer Consciousness

Use asching data as time series data

Abstract

The Internet advertising expenditure in Japan exceeds 1 trillion yen, and it is indispensable in marketing. Among them, "brand advertisement" like TV commercials has increased due to expansion of advertisement usage for branding purpose (= video advertisement and premium advertisement). While the internet advertisement can be optimized in real time during the campaign period watching the trend of evaluation indicators, they couldn't have been made use of it since the evaluation index of "brand advertisement" that can be measured only by survey research can't be measured in real time. Based on these backgrounds, we developed a research service that can measure the evaluation index of "brand advertisement" at near real time. In this paper, we introduce examples of services.