Competition between Restaurant Information Service and Traditional Media

Abstract

"Restaurant information service" which provides restaurant information through the Internet such as "Tabelog" and "Gurunavi" is a newer service appeared in the late 1990s and it became a major source for restaurant selection now. In response to this situation, traditional media are taking various countermeasures.
In this research, recent trends of these competitions will be examined through case study of "Lunch Passport", which was started as a countermeasure by traditional media.