Host: The Japan Society for Management Information
Name : Annual Conference of Japan Society for Management Information 2019 Spring
Location : [in Japanese]
Date : June 22, 2019 - June 23, 2019
This study is a case study on the structure of revenue capture between publishers (contents providers) and news distribution platforms (platformers) in the Japanese magazine industry.
Japanese magazine industry continued to decline in both magazine circulation and advertising revenue since 2000s. On the other hand, internet advertising expenses, that includes web magazine advertising expenses, continue to increase. The contents providers and the platformers are in a competitive relationship in the advertising market, but they are in a cooperative relationship in the content distribution via internet and the accompanying advertising revenue acquisition.
This study uses the case of magazines and news distribution platforms to argue that coopetition between content providers and platforms is based on the difficulty of imitating each core resources.
