Research on organization model for innovation creation

Abstract

Recent years, it has become difficult to respond to customers' needs because of fast market condition changes such as diversifying customer needs. Also, it is necessary to create faster product development process and disruptive innovation due to a shorter product life cycle and the condition of innovator's dilemma. However, current organization models cannot manage these problems effectively. In this research, focuses on the organization structure, ambidexterity, open innovation, and core technology strategy, then it establishes the new organizational structure that can respond to the market environment changes.