Research on model of ecosystem for value co-creation

Abstract

Recently, problems have occurred in a markets. For example, many products have commoditized, and lifecycle has shortened and customer needs have become diverse. Therefore, companies have been increasing the management skills of knowledge and technologies. However current value creation/co-creation method are not effective in this market condition. Under this situation, this research focuses on development of new types of Ecosystem. The introduced models of ecosystem consider the methods for creating new value with users/consumers.