Variation in crowdfunding system (CFS) use

A classification of the “domestication" of CFS based on a large-scale user survey

Abstract

The author analyzed survey data to investigate the crowdfunding-related behavior of Japanese crowdfunding system (CFS) users. Respondents with experience using CFSs as proponents and/or supporters were recruited from a large-scale online survey pool of a Japanese research company. The analysis included several major questions: 1) multiple platform use; 2) behavior of those who use CFSs as both supporters and proponents; 3) difference in the success ratio of different platform sites, proposal categories, and other factors; 4) composition of supporters; and 5) differences in the evaluation criteria by user type. The analysis examined the multifaceted characteristics of CFSs users that remained unclear from the user data of specific platform sites and transaction logs.