Practical Empirical Research on Information Dissemination in "Lifelong Entrepreneurship"

Abstract

Information dissemination has an important role as a marketing promotion. In addition, in the "100-year life period", seniors are important as the new players in the entrepreneurship. The author defined "lifelong start-up" that utilizes the experience of seniors, even if they do not earn money, in what they are good at and what is needed in the world. The author started a business as a senior and practically analyzed the reduction of "start-up barriers." As a result, the author practically obtained know-how on how to utilize grants, networking, exhibitions, conference presentations, etc. for information dissemination. I hope to promote start-up among seniors.