Case Study
Examination on Scaling Up of Service Business
－Critical Factors Hypothesis on Scaling-up and Examination by Case Study－
2012 Volume 20 Pages 25-34
Details
2012 Volume 20 Pages 25-34
We hypothesize the critical factors for scale-up of the service business from previous studies of venture scale-up and service characteristics, and examine its by case study on type D (face to face service) companies defined by Teboul which are IPO companies after 2005 within 10 years from established.Organizational routine method (packaging) becomes apparent to be specific critical factor on scale-up. Legitimacy method (branding) becomes apparent to be a powerful technique for B to C services. In addition, detailed case study makes apparent its concrete contribution to scale-up.
