Abstract
By using a case study, this research aims to reveal the factors that influence the choice of Corporate Venturing Form in the creation of new business by large enterprises. The method of research consists in conducting the analysis by using the case of Vanilla Air, which is a wholly-owned subsidiary of ANA Holdings. As Vanilla Air has been transiting multiple Corporate Venturing Forms so far, consideration without parameter is available even though this study is a single case study. To conclude, this study reveals three factors in the selection of Corporate Venturing Forms. Firstly, the scope of Corporate Venturing Form Advantage or Disadvantage directly influence the choice of Corporate Venturing Form. Secondly, the composition of new business area and utilizing resources（internal or external）are affecting the range of Corporate Venturing Form Advantage or Disadvantage. Thirdly, Corporate Venturing Form Context performs a factor which influences any choices of Corporate Venturing Form as a foundation which leads umbrella organization to a choice of Corporate Venturing Form. Therefore, I would like to increase the solidity of my research by conducting my research, using multiple cases and quantitative research in the future.
