Beyond the Success of Entrepreneurial Activity

－Existing Literature and Possibilities of Research on Effectuation－

Abstract

The purpose of this study is to review the current research trends on “effectuation”, which has attracted attention in entrepreneurship research in recent years, and to discuss the potential for future research. After overviewing effectuation theory, I review the research trends on effectuation focusing on the common research issues and the controversies on top journals. Such previous works has contributed to the development of effectuation research by providing empirical evidence on its effectiveness, enhancing understanding its components, and broadening the application its scope of application. Finally, I summarize the significance of effectuation theory in entrepreneurship research in relation to Simon (1996)'s “the science of artifacts” and discuss the future research possibilities.