Abstract
The purpose of this paper is reconsideration of entrepreneurship research from cultural perspective.
In entrepreneurship research, cultural perspective understanding entrepreneurial behavior and emergence of innovation in relation to culture of a nation, a group, a region, is traditional viewpoint. But preceded research didn’t pay attention about cultural perspective. Because we use culture for explain inexplicable domain in term of existed theory.
For this reason, we can’t dispute about culture in entrepreneurship research. For instance, we can’t define culture in entrepreneurship research. Because we didn’t pay attention to “How and why are people influenced by culture in selecting entrepreneurial action?”
To solve these problems, this paper reviews preceded research from cultural perspective, taking notice of two viewpoints, culture as a source of motivation and culture as a principle of organization or group.
At First, this paper reviews psychological and social psychological research in entrepreneurship research from the view point of culture as a source of motivation.(2.1) Second, from the view point of culture as a principle of organization or group , Organizational culture in intrapreneurship research, immigrant entrepreneurship research in U.S. are reconsidered. (2.2)
After these reviews, this research point out cultural reproduction model in entrepreneurship research. Cultural reproduction model is perspective, culture not only induces people to entrepreneurial action, but also entrepreneurial action maintains culture. Under this model, preceded research elucidated the relation of venturing and culture. (3.1)
But cultural reproduction model have limitation. This model can’t explain phenomenon, people change their culture very frequent under the influence of economical or political context. To overcome this limitation, this paper suggests two approaches by reviewing recent research.(3.2)
