行動計量学
Online ISSN : 1880-4705
Print ISSN : 0385-5481
ISSN-L : 0385-5481
資料
個人差多次元尺度構成法による百貨店での店舗内買回り行動とレイアウト変更の影響の把握
中山 厚穂鶴見 裕之
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ジャーナル フリー

2005 年 32 巻 2 号 p. 201-208

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The purpose of the present article is to show the frameworks of consumer's multiple purchase behaviors and the influences of store arrangement on these frameworks. There has been an increasing interest in consumer's multiple purchase behaviors. Thus, many significant studies have been made on consumer's multiple purchase behaviors. Most of these studies used the purchase data provided by supermarkets and a very few used the purchase data provided by department stores. Therefore, we focused on in-store marketing at a department store with emphasis on the analysis of the influences of store arrangement on consumer's multiple purchase behaviors. The purchase data provided by the department store were analyzed by INDSCAL. The data were collected from the 16 departments for two years during which store arrangement changed once. On the basis of the present analysis, the authors found that some frameworks of departments exist and store arrangement influences these frameworks.

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© 2005 日本行動計量学会
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