行動計量学
Online ISSN : 1880-4705
Print ISSN : 0385-5481
ISSN-L : 0385-5481
特集 世論調査方法の再検証—「総合調査学」へ向けて(2)—
電話 (RDD) 調査の実践と課題
—— コールセンターにおける調査管理を中心に ——
中川 純一
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ジャーナル フリー

2008 年 35 巻 2 号 p. 149-159

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Since the telephone (RDD) poll of the day is carried out in the call center, which is highly managed, the risk of operator's error generation is low.
However, this report suggests the risk of operator's error generation due to intervene of operator's judgment. It is the case that the questionnaire is not carefully examined.
Now therefore, the question with an unclear meaning with a long sentence and/or an open-answer question must be avoided when there is not enough time for developing a thorough questionnaire.

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© 2008 日本行動計量学会
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