行動計量学
Online ISSN : 1880-4705
Print ISSN : 0385-5481
ISSN-L : 0385-5481
特集 郵送調査法 — 新たな時代の主力手法となりえるか —
郵送調査の回収率向上のための実験的調査研究
小島 秀夫
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ジャーナル フリー

2010 年 37 巻 2 号 p. 147-157

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Little research efforts have been paid to mail survey methodology in a study of survey research. Crucial weakness in mail survey has been low response rate. Many factors have been utilized to boost response rate in Western societies. But little research has been carried out in Japan, though recently a little more effort has been paid to this research. Some results of experiments to boost response rate are presented in this report. It has been shown that cover letter in green color and reminder card have positive effect on response rate. Content of cover letter has no effect, but content of reminder card emphasizing the importance of the study has a little positive effect. Response rate for persons who received questionnaire at their work place is larger than those who received questionnaire at their home address..
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© 2010 日本行動計量学会
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