The effects of color temperature of make-up environment on people's impression

Abstract

　The purpose of this study was to consider the impact on impression from other people by the change of light and color temperature during makeup corresponding to TPO while focusing on the light conditions during makeup. As the setting conditions of light during makeup, we set two types, one was a warm color condition assuming going to a bar and the other one was a white color condition assuming going to a university. In addition, we used a light assuming their houses as the control condition. We had four subjects put on makeup four times in total, two settings were putting on makeup under a house light and going to a bar and going to a university, and the other two settings were putting on makeup under a warm colored light and going to bar and makeup under a white colored light and going to a university. Afterward, regardless of the light during makeup, we had them put on makeup under a warm colored assuming a bar and under a white colored light assuming a university. We used the average face for each makeup that we created for four subjects as stimulation. We presented the stimulation one by one with iPad Air2 and individually evaluated the impression with SD method including 22 adjective pairs. 100 people participated the experiment. As a result of the factor analysis on the impression evaluation value, two factors were extracted. We named the first factor as Gracefulness Factor and the second factor as Heavy Makeup Factor. In order to show a characteristic per factor of each stimulation, we created a scatter diagram with average factor score. For the impression change of makeup corresponding to TPO, the impact from illuminance was more than the change of color temperature and it was shown that people could give more positive impression by makeup under the condition with higher illuminance.