Color Verification in News Programs of Radio Broadcasting

Abstract

　The research was conducted to investigate how Thai news anchors explain things regarding colors in order for listeners of radio broadcasting to verify the same colors. The objective of this study was to test whether the newscaster and listeners in Thailand have the same understanding of color verification and its problems. The attested colors are composed of 24 colors with similar and different tones regarding the Macbeth ColorChecker. The used instruments were Macbeth ColorChecker for National Broadcasting Services of Thailand’s news anchors to verify colors, audio clips of color verification and questionnaires. The research was delivered to address problems of color clarification in audio media to develop the news program with listener analysis.