The Color And Form Of Waterlily That Affect Consumers' Preferences

Abstract

　This research aimed to investigate the color and form of waterlily that reflect consumers’ preferences of Thai people. The questionnaire choice of adjective was used to investigate the preference of color and shape of waterlily. We selected five colors and three types of form of waterlily to be used as stimuli of this experiment. Four hundred people participated in the experiment. The results showed that the preference for the colors of the waterlily is pink and form is cup shape. The petals of waterlily affected the feelings of preference in elegance and pure.