認知科学
Online ISSN : 1881-5995
Print ISSN : 1341-7924
特集:高次認知過程における意識的,無意識的処理
社会的プライミング研究の歴史と現況
-特性プライミング,目標プライミング,評価プライミング,感情プライミング,マインドセット・プライミングの研究動向-
北村 英哉
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ジャーナル フリー

2013 年 20 巻 3 号 p. 293-306

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This review focuses on priming phenomena in social psychology area. First, various
social priming phenomena were discriminated and I describe about trait priming. It
is included in the conceptual priming. Second, I refer to goal priming. Goal priming
activates motivation and often influences on behavior. Third, evaluative priming is
a very interesting procedure and is now used for measurement of implicit attitudes.
Fourth, affective priming is sometimes understood as mood congruent effect, however
I will introduce various dependent measure and compare two models. Fifth, mind-set
priming is a novel procedure and is paid much attention to as more complex procedure.
Lastly, I will introduce goal-directed behavior and counteractive self-control theory and
discuss the role of consciousness.

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© 2013 日本認知科学会
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