2016 Volume 62 Issue 3 Pages 42-48
Reasons why forest certification scheme is not widespread in Japan after 15 years from the introduction might be low recognition in the market and absence of price premium. In this paper, authors tried to verify the possible presence of price premium of certified wood products by 1）questionnaire survey, and 2）experimental sales of certified wood products. A questionnaire survey was conducted through internet, and acquired 432 responses from between 20s and 60s of age classes. It resulted that more than 80% of respondents didn’t know forest certification, but after the description of forest certification 44.9% of them showed the intention to accept the price premium of 5% or more. The experimental sales of FSC certified wooden cutting board resulted 10.1% of the purchasers chosen certified product with 10% price premium and 28.0% chosen certified products with 5% price premium. By the result of the experimental sales, the presence of the price premium on certified wooden cutting board was demonstrated.
