抄録
In recent years, “film tourism,” which is triggered by films, animations, and other creative works, has been attracting increasing attention in Japan’s tourism sector. Looking specifically at Japanese films, box office revenues have been on the rise. In terms of audience demographics, the movie-viewing rate among young women in their twenties has also been increasing. Consequently, many of the top-grossing films in recent years have been romance films. Based on these trends, this study focuses on Japanese romance films as the subject of analysis. The aim of this paper is to investigate the relationship between the “basic information” of Japanese romance films and the “number of tourists” visiting the filming locations. The data used for analysis consist of 34 romance films released between 2000 and 2019. Variables such as the presence or absence of an original work, running time, protagonist age, and history of film awards are used as basic information. This study seeks to clarify how these factors influence changes in the number of overnight visitors in the year following a film’s release. Specifically, films were classified into two categories—those associated with an increase in the number of overnight visitors and those associated with a decrease. The analysis revealed that factors such as whether the film is based on a comic, running time, and the protagonist’s age have a significant impact on tourist numbers.
