抄録
Japan is facing the challenges of population decline and aging, and particularly the excessive concentration of people in the Tokyo metropolitan area, which has led to depopulation and economic stagnation in surrounding towns. To revitalize local economies, tourism has become an important strategy, especially with the recent rise of nostalgia tourism. For example, Bungotakada City has successfully attracted visitors through projects such as the “Showa Town.” This study examines how the increasingly widespread use of virtual reality (VR) and augmented reality (AR) technology can more effectively promote nostalgia tourism destinations to enhance tourists’ travel intentions. Before travel, tourists can use VR headsets to preview the scenery and culture of nostalgic travel destinations, sparking their interest and boosting their willingness to visit. During the travel, AR technology can enrich the travel experience, accompanying visitors throughout their nostalgic travel and providing detailed insights into the destination’s historical context. After travel, implementing membership programs can encourage repeat visits. These promotional measures for the three stages of nostalgia tourism aim to enhance the willingness of domestic and international visitors to experience nostalgic travel in Japan, disseminate traditional Japanese culture, and revitalize regional tourism. In this paper, we proposed a conceptual framework to conduct empirical research through reviews of previous research and interviews with local tourism bureaus.
