抄録
This study aims to clarify the factors that drive people to engage in virtual travel and the structure of memorable experiences within virtual travel, by examining findings from prior research on the TAM model and Presence. Qualitative analysis of interview data extracted key dimensions of virtual experiences. Results revealed two underlying aspects: “External Factors” and “Internal Factors,” which align with the push and pull factor framework in tourism psychology. Furthermore, the process of the experience comprised three stages: “perception of virtual travel,” “quality of the experience,” and “psychological change.” This suggests that the experience during virtual travel constitutes a psychological process progressing from perceptual understanding to emotional transformation. The novelty and significance of this study lie in its reinterpretation, through qualitative analysis, of the structure of the virtual travel experience as a psychological process.
