Journal of Global Tourism Research
Online ISSN : 2189-9282
Print ISSN : 2189-9274
Original Article
Integrated, diverse media marketing linked with database marketing for inbound reginal tourism planned by destination
Kin’ya Tamaki
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JOURNALS OPEN ACCESS

2018 Volume 3 Issue 1 Pages 43-48

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Abstract

The aim of this research was to propose a conceptual model for “integrated, diverse media marketing” linked with customer databases and database marketing for inbound reginal tourism planned by destination, based on previous literature and various information and communication technologies (ICT) application cases. The paper explores the following two research issues: (1) the importance of ICT promotion for inbound reginal tourism planned by destination, and (2) integrated, diverse media marketing for inbound reginal tourism planned by destination, such as digital marketing tools, social media marketing tools, mobile marketing devices, and customer databases and database marketing for promoting their unique reginal tourism planned by destination.

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© 2018 International Society for Tourism Research
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