抄録
With support from MPI Japan, we have collected survey responses from active meeting planners in Japan, which revealed their profiles and their perception on priorities regarding meeting site selection criteria. Meeting Professionals International (MPI) is one of the largest meeting planner and event planner industry association worldwide. MPI Japan Chapter was established in 1995. In the results of the questionnaire survey, majority of members are between ages of 35 and 64, and surprisingly overwhelming majority are male. Soft areas such as service and management quality of the venue are deemed more important in their selection of meeting venues, besides ease of access of the venue. The result of our analyses highlights importance of decomposition of MICE into sub-categories to cater to the different needs and perceptions of relative importance of the same issues by meeting planners in Japan.
