抄録
Japan’s tourism industry has been severely affected by the COVID-19 pandemic and disasters such as earthquakes. Maintaining sustainable tourism management is required even under these circumstances. In addition, the decline in the number of people working in the tourism industry due to the declining birthrate is an issue that must be resolved. One of the possible solutions to these issues is to promote local and neighboring tourism (micro-tourism), and cultivate the local respect and increase the tourist population of the area. However, it is difficult to arouse and maintain motivation and desire to return due to novelty and surprise, when it comes to sightseeing in the local area or neighboring areas. Therefore, this study focused on the design method of gamification and developed a tourism application that can increase tourism satisfaction and the desire to revisit even familiar local tourist destinations. In the development, one of Ishikawa Prefecture’s representative tourist spots (Kenrokuen garden) was targeted. The garden is located in the center of Kanazawa city. The application name is ‘Mawari-michi Kenrokuen.’ This paper reports on the results of its design, development, and operation verification. In this study, the verification experiment of the application using students living near Kanazawa as subjects was conducted. As results, the following effects were obtained by using this application, namely increased tourism satisfaction and increased desire to revisit tourist spots that had not been visited.
