抄録
Indonesia’s tourism industry plays an important role in the economy, supported by natural and cultural beauty. VR technology transforms interaction by offering an immersive experience for potential tourists, becoming an effective promotional tool to attract visitors. Taman Apung Mas Kemambang Tourism in Purwokerto has adopted VR as a marketing strategy to introduce the beauty of the tourist attraction. This study aims to evaluate the impact of the use of VR technology on tourist visit plans to Taman Apung Mas Kemambang, using logistic regression to analyse the relationship between VR user experience and other factors that influence visit decisions. The results of this study show that descriptive analysis and logistic regression provide significant insights into the factors that affect the interest of visitors to visit Taman Apung Mas Kemambang Tourism. The logistic regression model used has a very high degree of fit, with a Pseudo R-squared value of 1,000 and a low log-likelihood value, despite the risk of overfitting. Variables such as gender, age, frequency of use, probability of visiting, and friend recommendations proved to have a significant effect, where friend recommendations had the highest coefficient. The model also showed 100 % accuracy in classifying visitor interest after a VR experience, confirming the potential of VR technology as an effective tool in improving tourist interest and visit decisions.
