Abstract
The purpose of this study is to consider how to better guide consumer education in home economics courses. The current state of high school students' consumer awareness and consumer knowledge was surveyed. The results show that high school students' consumer awareness is strong, but that their consumer knowledge is inadequate. There was no correlation found between the consumer awareness and consumer knowledge of the high school students surveyed. Also, regarding consumption, this study shows that high school students are impulsive and possess consumer literacy, two aspects of consumer awareness. It was found that high school girls especially, have a high level of impulsivity. Also, a correlation was found between impulsivity and interest in non-brick-and-mortar retailers such as “mail order shopping" and “internet shopping." In closing, it was suggested that it is necessary to examine the current classroom method by which consumer awareness and consumer knowledge are taught in order to find a way to increase both consumer awareness and consumer knowledge. It was also suggested that guidance with regard to non-brick-and-mortar retailers may also be necessary.
