Behavioral Determinants for Reducing Wastage of Food at Home among High School Students:

With a Focus on the Attitude of Students in the Kanto Region

Abstract

  This study aimed to build a behavioral decision-making model to reduce wastage of food at home by conducting a questionnaire survey among high school students in Kanto Region. This study was based on a factor linkage model of environmentally conscious behavior and regulatory factors that promote behaviors to reduce wastage of food at home. Covariance based structural equation modeling indicated that decision-making for household food waste reduction consisted of two stages. The first stage included the determinants of creating a goal of reducing wastage of food at home among high school students as risk perception and coping effectiveness, whereas the second stage included the determinants of action intention as assessments of costs/benefits, social norms, and feasibility.