Abstract
Factors involved in consumers' selection of perishable foods stores were researched, and also suggested how the stores should be. In the selection of stores, consumers consider the following points : 1) low price, 2) stores located near by, 3) various kinds of goods available at one store, 4) freshness, 5) and others. In the case of consumers living near the stores, the following points were preferred : 1) the stores are of short distance from their houses, 2) the goods are low-priced. Consumers distant from the stores consider the following points : 1) freshness, 2) various kinds of goods available at one store, 3) sanitary condition.
Consumers prefer competition between a large store and a small one than to have only one store without competition, in their community.
