Abstract
The purpose of study is to consider problems of consumer education in home economics subject aimed to form living organism. From this view point, the authors analyzed to discuss the survey data of five regional groups in Japan in 1989. The survey data included school pupils' consumer affairs, pupils' recognition of their own consumer behavior and parents' reaction to the pupils' consumer behavior.
The results were summarized as follows :
(1) The school pupils have got a large sum of pocket money, but their parents are not so much interested in usage of pupils' pocket money. The parents are more sensitive to their daughters about usage of the pocket money than to their sons. These facts revealed parents' consciousness of sex role differentiation, that is, parents believe that money management is more important for girls than for boys.
(2) 26.6% of elementary school children, 26% of junior high school students and 37.8% of senior high school students have bought the goods by mail-order. The mail-ordered goods were distributed in many kinds. The goods for adults were on sale for children too, and therefore, advertisement strategies o f adult goods had shown existence of controvertible problems.
The above mentioned analytical results lead to the following conclusions for consumer education in school : it is necessary to form a fundamental behavior pattern as consumer for elementary school children, to form discrimination of choice of goods and to get social common sence for junior high school students, and to establish sense of living and to awake self-consciousness as consumer for high school students.
