Abstract
This study aims to consider consumer education in school by the survey data of the pupils' parents as consumers.
The results were summarized as follows :
1) Mothers did not take consumer behavior considering the protection of environment.
2) The parents have had a tendency to decide commodity buying by talking with door to door sales person. This fact suggests that the most parents' decision-making were influenced by sales persons. Therefore, consumer education for parents is required to keep up with the times.
3) The parents considered that problems of consumptive behavior of children are due to their consumptive environment. The parents have had anxiety for children's future consumptive environment, particularly credit cards and commercial messages.
4) The parents have considered that role differentiation between home and school in consumer education as follows : fundamental consumer behavior should be taught children in home life, while knowledge of commodity, quality labeling, safety commodity and marketing system should be taught them in school.
