Abstract
In this report we analyzed the housing imagery of Japanese urban residents. We selected owner-occupied detached house, condominium, low-rented wooden apartment house and high-rented apartment house as typical urban housing types.
The findings of our surveys are as follows;
1) The housing imagery shown in the owner-occupied detached house residents is mainly the owner-occupied wooden detached houses.
2) The housing imagery of condominium residents divides into comdominiums and rental apartment houses, but about 60% of them support wooden houses.
3) Residents in wooden apartment houses are not likely to be so much interested in housing imagery and their housing imagery are various.
4) A new life-styles are recognized in high-rented apartment house residents and they choose their houses according to thier life-styles. They attach much importance to the convenience rather than the possession of houses.
Many surveys of public opinion about housing suggest that Japanese people are found of the owner-occupied wooden detached houses, but in our surveys the urban residents' housing imagery is influenced by their houses they live. We suggest that housing imagery of urban residents will change according to the diversity of housing types which are supplied.
