Abstract
In Japan the concept of the corporate culture has been used as a method of business management. However, recently this concept has been criticized for benefiting only the business-side and for lacking understanding concerning the development of humanity of workers. The corporate culture in Japan is characterized by the stereotype of the gender-role. It was one of the main reasons for the authors to use the gender-role analysis in this study.
The aims of this paper are 1) to describe how the corporate culture regulates the livelihood culture, 2) to contrast the corporate culture with the livelihood culture by gender-role analysis, and 3) to clarify the concept of the livelihood culure from the viewpoint of Japanese Home Economics.
The authors' findings were as follows : 1) There was a close relationship between the two cultures, 2) the Japanese corporate culture reproduced the stereotype of gender-role, 3) the “livelihood culure” should play the role of a counter culture to keep in check the corporate culture in Japan.
