Abstract
This paper is a part of the comparative studies concerning living information available for university students in two different areas, Tokyo Metropolis and Akita City in northern Japan. The authors will examine an appropriate medium to enhance satisfaction with the information they obtain. A questionnaire survey was conducted in 1998 on 618 university students in the two areas concerning media utilization. By principal component analysis on the basis of the media application, twenty-three pieces of living information were classified into two principal components, consumption/culture and district/administration. The cumulative proportion thereof was 93.8 %. The media constitution of the former classification was mainly occupied by magazines including those solely related to information, while that of the latter classification was mainly occupied by mass media. Based on the characteristics of media and those of information contents obtained from the survey, the authors propose some new subjects to be studied from the viewpoints of media characteristics as well as the characteristics of information contents.
