A landscape including elements that identify its area becomes necessary condition in regional planning. A case study to investigate perception and evaluation structure of district identity at Arashiyama area, Kyoto City, was conducted. 30 subjects who lived in or near Kyoto City were asked to respond to structured interviews with landscape photographs by 2 types of improved repertory grid analyses. One analysis revealed a perception structure of forest landscape image, and another showed us a schematic network of criteria words expressing identity of Arashiyama area. This also clarified that how the criteria words involve concrete elements of district identity. And a relationship between evaluation of district identity and perception structure of forest landscape was analyzed by multiple regression analysis. The identity of Arashiyama area was strongly bound with the image of "artificiality" and "harmony". Furthermore, based on these results, an application for present regional landscape planning was discussed.