ランドスケープ研究
Online ISSN : 1348-4559
Print ISSN : 1340-8984
ISSN-L : 1340-8984
研究論文
国営公園における広報・広告活動の実態と課題に関する研究
平松 玲治
著者情報
キーワード: 国営公園, 広報, 広告, 公園管理
ジャーナル フリー

2013 年 76 巻 5 号 p. 521-526

詳細
抄録

In the tendency that a budget decreases, it is a subject for national government parks (NGPs) to manage effectively and efficiently. Therefore, park managers in NGP must establish the method of park management. The purpose of this study is to develop the method of public advertisement and public relations in NGPs. This study shows that public relations are confused with advertisements and difficulty of an effect measurement and an evaluation. From the analysis on results of activities of public advertisement and public relations in NGPs, there are five different techniques that had been carried out, few parks to put the professional staff, confusion with advertisements and public relations. Advertisements and public relations in NGPs include future tasks, 1)clarification of public relations and advertisement, 2)establish methods for measuring and evaluating the effect, 3)selection methods of information dissemination, 4)implementation of efficient and effective park management.

著者関連情報
© 2013 公益社団法人 日本造園学会
前の記事 次の記事
feedback
Top