The possibility of urban green space has been reviewed again for sustainable community development, and there is an urgent need to improve it according to the needs of the residents. In this study, we conducted a large-scale questionnaire survey using the Contingent Valuation Method (CVM) in Moriya City, Ibaraki Prefecture, and investigated the willingness to pay for the eight functions of the green space. Next, an analysis using a generalized linear model (GLM) examined whether an individual's attributes affect the individual's willingness to pay. As a result, it was shown that the value evaluation for various functions of green space and nature varies depending on the residents. For example, functions related to health and disaster prevention are highly valued by many inhabitants regardless of age and income, and the value of the environment and nature is highly valued by families raising children. These results provide important suggestions for data-based discussions on what green space management and urban planning should be promoted in the future.
