A Case Study for Portal Site Access Analysis

— Measures for Activating the Wisdom of Crowds Mechanism and its Effectiveness —

Abstract

In order to utilize knowledge data effectively, “portal sites” which systemize information in limited fields are spreading. It is important to activate user access to the sites through search and referral traffic for the system to function. The portal site “Monodukuri Innovation Navi,” which intends to supply industrial engineering related information, was studied to evaluate some measures to increase access and activate the wisdom of crowds mechanism.  The amount of contents in the site and information distributions with mail magazines and Facebook page comments indicated some effect to increase access to the sites in this research. Additionally, the importance of content usefulness for the visitors was suggested in each measure.