A study of the use of mineral water by women's junior college students in Tokyo metropolitan area.
mparison of survey data from 1988, 1998 and 2002
2004 Volume 15 Issue 2 Pages 133-138
Details
2004 Volume 15 Issue 2 Pages 133-138
The use of mineral water at home began to increase since the mid 1980s. Since good drinking water is free from the tap in Japan, we doubted if this tendency to buy mineral water would continue to increase and become popular in Japan.
In order to verify this, we conducted a survey in 1988, in 1998 and additionally in 2002 among women's junior college students who live in the Tokyo metropolitan area. Based on the 1988 survey, there was still a slight hesitation to buy water, and mineral water seemed to be for emergency use only, while the use of a water purifier seemed more promising for those who have complaints about the quality of tap water. From the 1998 survey, ten years later, the use of a water purifier had definitely increased, but the use of mineral water had increased more. The reason for this was considered to be the increase in people's interest in good healthy drinking water.However, in the follow-up survey in 2002, some reluctance to buy mineral water was observed due to the change in surroundings and the effect of a long recession.
We feel that addition research on the use of mineral water is necessary in order to verify our doubt.
