抄録
This article approaches a local revitalizing movement in situations of utilized Eco-tourism through a field work on Ogata Town, Kochi Prefecture, especially on its effort for establishing and maintaining of "Sunahama Bijutsukan" which literally means a sandy beach museum. The people of Ogata Town(Sammitoren) declare that there is no museum in our town but our beautiful beach itself is a museum. In accordance with their definition, Sunahama Bijutsukan is a certain way of thinking. It is dear that they utilized the concept of Eco-tourism which is brought from outside of their town so that the people of the town revitalize their own local identity. The effort of Sunahama Bijutukan could be understood as a social practice which relates expressed regional features to the nature, culture and history of their home town, and offers the opportunity to construct people's awareness of a new local identity.
