Abstract
Focusing on a rural community with relatively less appealing tourism resources, the purpose of this study is to clarify what fundamentally motivates people in the community to engage in tourism-related activities. Based on the discussions by Zygmunt Bauman and Satoshi Watanabe, such an action is explained as a strategy to reduce fear or anxiety of death. Additionally, selecting Tarusawa area in Ninohe city as a case and analyzing narratives of the residents, it is identified that not only ‘making memories of life’ but also ‘making options to live’ is a motivation for the residents to engage in tourism-related activities. This is not discussed by Bauman and Watanabe, and regarded as a new strategy focusing on individual near future to reduce fear or anxiety of death.
